Make Sure Your Marketing Efforts Are
Gaining Top-of-Mind Awareness
Stand out in the Market Place- Create Memorability-Consistent Look/Message
- Make Your Ads Work Short & Long Term
- Build Equity in Your Name & Message
Who are you? What makes your company different…better than the other heating and cooling companies in town? Why should/would a homeowner call you to fix their furnace or air conditioner? Your brand is critical to getting new business. Once a customer has done business with you, you can stay in contact, earn more trust, sell them a PMA (Planned Maintenance Agreement), get replacement business, etc. But what are you doing to get those new customers? Read More
Your business needs to focus on something in order to make you stand out in the market place. Branding helps with memorability and awareness. If you ads are just like every other heating and cooling company’s ads, you’re not going to stand out at all.
Take this test – take a look at your last ad (print, radio, TV – doesn’t matter). Now, replace the logo and slogan with one of your competitor’s logos and slogans. Does the ad still work? Is everything still true? If so, your ad is NOT differentiating you!
Sale prices and coupons do not make you different. It’s okay to include them in your advertising, but first and foremost, your ad must make you unique in some way. You must OWN something. Just by claiming it consistently, you will come to own it. Let’s face it, almost all paper towels pick up spills, but Bounty is the “Quicker Picker Upper”. Is it really more absorbent than its competitors? Most consumers haven’t done tests in their kitchens, but they are inclined to believe it because they’ve been told so for years.
What is your claim to fame? How is your heating and cooling service better? What do you want your customers to believe about you? Give us a call and we’ll help you create a strong brand or enhance the brand you’ve created.
Less Information
Call us toll free to find out more
about our Branding Services (855) 765-4500.
