Why Your Website Is Your #1 Marketing Tool

Ideally, your marketing plan should revolve around your website.  Every other form of advertising you do, from direct mail to print to radio to TV should drive the consumer to your website. Why? First of all, statistics show that 77.4% of people in the U.S. use the internet http://www.internetworldstats.com/stats.htm.  It’s available 24/7 and chock full of information, so why wouldn’t they go there?  They’re certainly not going to sit around waiting for the TV or radio commercial to air.

Secondly, it is the only piece of the marketing puzzle that doesn’t limit the amount of information you can share.  All other media either limits you by space (print, direct mail & outdoor) or time (TV & radio).  On your website, you can present as much information as you need. As long as your site is easy to understand and navigate, the consumer should be able to glean as much information as he or she needs to make an informed decision. So it only makes sense to make your website your hub.

Thirdly, you can collect valuable information from your site. There are myriad tools available to collect customer information and track customer behavior. By collecting names and addresses, you can stay in contact through emails and/or newsletters and turn a visitor into a future customer. By tracking behavior, you can find out what’s important to a visitor, like how they search, what they like and what makes them take action. Then you can use that information to further improve your website. 

If you think your site is not optimized to get leads, call us.  We are pros when it comes to HVAC websites and we can make yours a lead generating machine. Click here to check out some of our custom websites.