Top 3 No-Cost Ways to Improve Search Engine Ranking

There are many ways to move up in the search engines to get your site seen faster. Unfortunately, most of these cost money – some cost big money. But there are ways you can help your site rank higher that won’t cost you a thing. Consider doing the following and see what happens. 

1. Populate Free Listings Online – there are lots of free listings available online. All it will cost is your time to go there and list your company. Fill out as much information as you can.

Adding photos and logos will help your listing stand out from the competition. Most importantly, add your website address. This is a backlink to your site and Google likes backlinks. They add credibility to your site. Some places you’ll want to check out are:

Yellowpages.com               Yellowbook.com               Superpages.com               Merchantcircle.com               Hotfrog.com

2. Have Satisfied Customers Enter Testimonials on Google – first find your listing on Google Maps. It’s easy to do. Just type in the company name and hit search. Click on your company link. Then click on Reviews by Google Users. If you don’t already have a Google account, you may have to create one, but it’s fast and easy to do. Finally, click on Review a Business. Type in a review.  Google likes these testimonials and gives them weight when it comes to ranking you. Be careful not to game the system and add your own “false” reviews. If the testimonial comes from a related URL, Google will recognize that and you could be penalized instead of rewarded.

If you’d like to try it yourself to see how easy it is, click here and it will take you to the HVAC Promotions Google Map page. While you’re there, give us a review!

 3. Add a Blog to Your Website – Google rewards you for unique content and keywords on your site. A blog is the perfect way to consistently add both. Plus, besides SEO benefits, a blog can provide your customers with valuable tips, fun stories and an “insider” feel that no amount of advertising can provide. You can show your customers your company’s personality and gain loyalty even before the sale. Blogs are easy to operate and update. You are reading this on our HVAC Promotions Blog. If you need help adding a blog or brainstorming blog article ideas, give us a call!