Just in case you don’t know about the importance of Google+ reviews for your heating and cooling company, HVAC Promotions marketing agency
is going to give you a refresher course. Then, we’ll show you an easy way to get more Google+ reviews. If you already know the importance, you can skip the next paragraph.
The Importance of Google+ Reviews
If you’re not paying attention to the online world (we know, you’re busy running a heating and cooling company) you may not realize that Google has removed its “Reviews From Around The Web” (reviews from sites such as City Page and Yelp) feature so no third party reviews are seen in local search results. They have been replaced by Google+ reviews. Reviews are a great marketing tool and you want your customers to see them. So, how do you make sure they do? There’s only one thing you can, and should do, get them to Google+ to leave a review.
The How-To on Google+ Reviews
There are a couple of simple ways to get more reviews on Google+. The secret is taking action and asking for the reviews. You can do this both online and offline. But the important thing is to do it.
Online – Send customers an email asking if they would be kind enough to take a few minutes to leave a review on Google. You will want to link them to your Google+ page/About so the “Write a Review” link is visible immediately when they click. You have to
make it easy for them!
Here is an email template you can use. Just copy and plug in the link to your Google+ page and send to your customers:
Thank you so much for becoming a valued (your company name) customer. We hope you were happy with our service. We look forward to continuing to provide great service for you and other customers. We’d like to ask your help in spreading the word about the service you received at (your company name). Your opinion is valuable. Please follow
this link (link to your Google + page) to leave a review online to help others find our company and have a great experience too. It only takes a minute. Thanks, and we look forward to serving you in the future.
Offline – Create a very simple postcard as a leave behind at service calls that says “Were you happy with the service (or product) you received today? Please help us let others know by reviewing us online! It only takes a minute. Go to (link to your Google + page).Thanks!” You may use a URL shortener (bit.ly is a good one) to reduce the size of your URL to make it easier for your customers to type it in. (Again, the easier you make
it for them, the more reviews you will get).
That’s it. All it takes is a little effort on your part to get the reviews to start flowing in. Simply copy the template above, add your Google+/About address and send it to your entire customer list. It’s the easiest and probably the most effective since your audience is receiving the message on an electronic device (desk top, smart phone, or tablet) where it’s easy to just click on the link and fill out a quick review. For more information about HVAC marketing, websites or lead generation, call HVAC Promotions toll free at (855) 765-4500.