Get Hometown Results with Geography SEO

Websites & Online

So your website is optimized for your location, but what about other towns or suburbs that you also service? For instance, you may be on page one for Dallas Furnace Repair, but have you tried searching a suburb like Irving, or even a nearby city like Ft. Worth? We have seen great success with geo-targeting your site to secondary markets that you service.

What exactly is geo-targeting for SEO? It is simply a strategy for gathering leads online when potential customers include a city or area in their search terms. There are different levels of geo-targeting. It can be as simple as working nearby cities into your page copy or as advanced as building a specific geography page with the city and top keywords for your industry sprinkled throughout.

Geo-targeting shouldn’t be your first priority when it comes to spending your marketing dollars. There are plenty of improvements you can make to your website that will increase your leads online. But if your site is optimized and you are looking for ways to increase its effectiveness, geo-targeting is a great tool that you can use to gather the low lying fruit. When potential customers search by “city/furnace repair” for instance, if your site is optimized for that city, you will come up first.

Our clients who have optimized for geography have seen great results. Geo-targeting has given them a fast return on investment, expanded service areas and an increase in online leads of 10-20 per month depending on how many areas they target. To get the same amount of new customers you would have to spend $42,000 annually in traditional media. In online SEO pages, it would only cost you $1,500 one time. Be aware that not all cities/suburbs are worth targeting. It’s a statistical game so we don’t recommend targeting any city or suburb with a population of less than 1,000. Odds are it won’t pay off for your efforts.

There are a lot of ways you can leverage your website to increase leads. We study HVAC websites every day and we know what works. Geo-targeted pages are just another weapon in the arsenal. We know the tricks of the trade that will get you more leads. There is low lying fruit out there. Are you missing it? If your website isn’t a top source of leads, it’s not optimized properly. Call HVAC Promotions and talk to one of our marketing experts about lead generation strategies for your HVAC company.