Can You Afford to Stand Still When Everyone’s Going Mobile?

Here’s the scenario – Joe homeowner is driving home and gets a call from his teenage son who says, “Dad, the air conditioner is broken. It’s 83 in the house.” Joe whips out his smart phone to surf the web for an HVAC company to call. He Googles and finds a site or two but they are much too hard to read on his cell phone screen. The third site pops up simple and friendly (like the site pictured here). He clicks the Call Now button and boom…he’s connected to that company with one touch. That’s the real-life beauty of a mobile website.

So, as business owner, you say to yourself, “Sure, smart phones are out there, but what percent of the population really owns them?” According to Nielson by the end of 2011 there will be more smart phones in the U.S. than feature phones. That means that smart phones will soon be in about HALF of your customers’ hands.  Have you looked at your site from a smart phone? Obviously, a site that’s been designed to view on a large computer screen is not ideal to use on a tiny cell phone screen. Users don’t want to have to scroll up and down and across just to read the content. Mobile sites solve that problem.

A mobile website is your website redesigned for a small screen. The most critical information – phone number, address, map, product/service info., etc. is transformed into easy to find buttons with one-touch access. It’s all about being user friendly. Someone can get to your site, quickly see that you have 24-hour service and click one button to be connected to you by phone to make an appointment.

If you’re looking for ways to increase leads, a mobile website is a tool you’ll definitely want to add to your marketing arsenal. When you consider all of the current smart phone users, not to mention the thousands being added every day, it’s a market you can’t afford to ignore. And the good news is, mobile websites are significantly cheaper than traditional websites because we’re not reinventing the wheel, we’re just making it smaller. If you’re interested in getting a mobile website for your company, give us a call. You’ll get all of our HVAC marketing savvy along with our technical website expertise. Call us today to find out more about mobile websites at  855-765-4500.