Don't Have the Budget to be Top of Mind? Don't Worry!

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When a potential costumer realizes their furnace or air conditioner isn’t working, they do one of three things.

1. Go to the internet (or smart phone) and Google “air conditioning repair (your city)”.

2. Go to the fridge where they remember seeing your magnet.

3. Go to the unit itself and look to see who serviced it last time (assuming they did a good job).

If you have the advertising budget to be out there on TV or radio or both, you may get top-of-mind awareness, and customers may Google your name, but let’s face it, that costs a lot of money. If your budget only allows for limited or no TV or radio, it’s time to get in the trenches and use the tools you can afford that work well. Be where they’re looking! If you don’t have unit stickers, order them now so you don’t miss out on reaping the benefits of return customers next season. Put them on both units so the customer knows who to call no matter what season it is. Magnets are an affordable way to be on their refrigerator every day. Being where they’re looking when they need service is huge. Customers will usually take the path of least resistance, so put yourself in that path! If you need unit stickers or magnets, order them now at www.hvacpromotions.com