How to Get Customers to Beg for a Yard Sign
Introducing a groundbreaking way to get your name out there! If you’re looking for a low-cost way to get your name into the community you serve, we’d like to send you a sign. No, not a hint or a vision from above, but an actual, physical sign. HVACpromotions.com Yard Signs are a fantastic way to get your name in front of homeowners in neighborhoods where you’re already doing business.
Our HVAC clients have customers begging to put the signs in their yards and advertise for them. How do they do it? They create a contest. It’s easy. When your technician finishes his install or repair work, he gives the customer a flyer, tells the customer about the contest, and has them fill out an entry form. Then he places the sign in the customer’s front yard and brings the entry form back to the office at the end of the day and deposits it in the container that they are collected in. Every customer you service in a particular month will be put into a drawing. At the end of the month, one name is pulled and that customer wins $250. Just make sure you don’t notify the winner until you’ve verified that they still have your sign up in their yard.
To convince them to keep your sign up even longer, you can keep everyone’s name in the contest and just add the new ones each month. That way, they have a chance to win every month. The Yard Sign Contest is easy for the technicians to promote and customers love it.
But here’s a little secret that will make your contest even more successful-reward your technicians too! Give them an incentive for getting more customers to display your sign. We’ve seen several different options. You could reward the technician with the most signs by offering a day off with pay or just a good old cash bonus. You could also reward the technician whose customer wins. If they are responsible for the sign, give the technician $250 (or any amount you deem appropriate) as well. The nice thing is it only costs you a few hundred dollars a month and you get to set the budget.
But don’t stop there. Get more mileage out of it by featuring a picture of your winner on your company Facebook page and your website so that customers can see that people really do win. That way, you’re helping to spread the news about your contest and getting more customers excited about it. Not only does it create good will, it’s a super affordable way to advertise your company and create top-of-mind awareness. Let’s face it, on a typical service call, your van may be in the driveway for two to three hours max, but with a yard sign, you’ve got a presence for weeks or months.
Our signs are easy to use too. The corrugated plastic is great for yard sign contests because they are 4-color and UV coated to remain vibrant for months. They are durable enough to withstand rain and snow. The heavy duty wire stake is strong enough to insert into the ground without bending and will keep your sign upright and readable without toppling over in the wind.
Sometimes it’s the simplest ideas that work the best. At HVAC Promotions, we have all the materials you need to start your own yard sign contest. We’ve got the signs, the customer flyers with details about the promotion, and entry forms for the customers to fill out. Just send us your logo and we’ll create it all - branded for your company. Give your brand a hand with yard signs from HVAC Promotions.