January 2012

Online business directories help consumers find businesses when they need them. That alone is a good reason to make sure your business is listed and listed correctly. But did you know that it can affect your Search Engine Optimization as well. Google uses the data in these online directories to confirm that you are a legitimate business, to give you credit for a backlink (your website link coming from a legitimate source) and to rank your site a little higher on search engine results pages.

 

What we have found is that not only are many HVAC companies not listed here, but the ones that are listed have missing and conflicting information. Addresses and phone numbers are incorrect, web addresses aren’t listed, logos aren’t shown and more. It would be advantageous to visit these sites, find your company or add it, and make sure all of the information is present and correct. Besides being good for SEO, listing your company on these sites is absolutely free!

 

If you want your name to show up when a potential customer searches for a heating and cooling company, you definitely want to do this. Your competition may already be savvy enough to have done this, and if so, at least you’ll be on a level playing field. But if not, you could get ahead of the curve online. Every little thing you do to improve your SEO will help your HVAC business improve. Most improvements cost money, but this little trick is completely free, so take advantage of it. You may not want to do this all at once as it will take a little bit of time to visit every directory site and update it. But you can set a goal to do one or two a day. To help you get started, here is a list of the most popular free online directories for 2012. Just click on a link to get started. By taking a few hours out to do this, you will be rewarded with better search engine rankings and increased calls! We want to help you get the most leads for your HVAC business in 2012. For help with these directories or more SEO tips, call Joe Brennan here at HVAC Promotions.